*cue the marching band*
How is it already almost August?!
We've got TONS happening here at Lush right now! Oklahoma Tax Free Weekend is coming up this weekend which means back to school shopping has begun! (In case you're wondering we are offering INSANE deals on top of your purchases being tax free this Friday, Saturday, and SUNDAY <----- yes our store will be open this Sunday for this event! Stay tuned for details)
I cannot WAIT to bring you this sneak peek! If you're searching for a HUGE selection of trendy gameday clothing for the University of Oklahoma, Oklahoma State University, and the University of Central Oklahoma you've got to set a reminder for TONIGHT at 7pm CST for the launch of our collegiate line on shop.lushfashionlounge.com! The line will launch in store tomorrow (Monday) at 10am CST when we open!
When I create our collegiate collection each year I keep in mind curating looks for not only the fan that will be attending the game in the stadium but also the fan that might want a less traditional option for watch parties or a night out to watch the game somewhere! My personal favorite gameday look is tying an accent piece such as one of our denim shirts or plaid shirts at the waist with any of our trendy logo'd tees or tanks! Not only is it cute and trendy but it serves a purpose! I can tailgate all day without having to carry a light jacket around for a night game, and untie it from my waist to layer up once it gets chilly!
I truly think this collection has something for every fan! Women...Men...Kids.... We've got throwback inspired designs, designs printed on the latest trends in fashion.... hats...
It's important to note our items are officially licensed by the universities so you know you're getting the real deal! Most of our t-shirts are unisex fit and unisex designs perfect for girls and guys! We've expanded our size offerings this year to cover small-3x.
Buttttt the most important part of this trendy gameday collection is that almost every design is exclusive to Lush Fashion Lounge in collaboration with local vendors! You won't find most of these anywhere else!
And of course we once again collaborated with Piko 1988 on exclusive gameday colors in all your favorite Piko styles! <-----btw if you haven't checked out Piko's new look yet you are seriously missing out. They've revamped and have so many great new cuts!
If you've read my previous blogs sometimes I talk about walking into a photo shoot with no direction and just winging it.
Welp... we did that with this one and it turned out GREAT!
Our creative director, Matt Farthing, shot this one solo! I can give him literally no direction or vision and he manages to capture everything perfectly! He actually let us invade his home for this shoot! His backyard is huge and amazing and the perfect photo shoot spot!
So sit back, relax, and enjoy this SNEAK PEEK of 2017 Lush University!
RUFFLE SLEEVE GAMEDAY TOPS?!?!?!!?
Ok back to the sneak peek in progress.........
Oh yes we did!!!!
Ok I have to interrupt again.
I am PUMPED that UCO was on board with this design! The ultimate throwback design for UCO!
Speaking of UCO ...... Meet Addy ^ He plays football for the Bronchos!
Seriously the fashion pieces in this line are FIRE!!
No. They aren't sisters..... ^
I swear they aren't related...... ^
I am super excited about these Piko swing dresses! It's been awhile since we've done any printed designs on dresses!
These have POCKETS too!!
My opinion might be a tad biased but this line is serious FIRE! I am so thrilled with how our custom designs turned out and I love the curated looks with all the denim trends! Jean skirts, jean jackets, I love it all!
These models and the photo shoot crew were serious TROOPERS. We shot on one of the hottest days of Summer.
And of course don't forget we've got your kiddos covered!
Thanks to these kiddos mamas for letting them hang with us for the morning! The one on the left is my niece, Mak! Her mom is our CPA! The middle one is Charli who belongs to our merchandiser, Sarah! That last little nugget is Karter who belongs to Jayme, our website manager! We really are a family here!
*There will be more designs coming in for kids later this week so be sure to check back with us!
This is just a small sneak peek of the HUGE collection we are dropping at 7pm CST TONIGHT on shop.lushfashionlounge.com. You can shop it in store tomorrow at 10am when we open! I can almost guarantee a few of these styles will sell out quick so shop early to snag these designs!
HUGE thank you to everyone who made this collection happen! HUGE HUGE thank you to our local vendors who allow us to collaborate with them on such great ideas and designs! I've said it 10,000 times in every blog but I am forever grateful for my relationships with them!
This shoot was styled by our assistant manger/creativity manger Kristen Giroux, along with help from merchandiser Rylee Tubre and customer service representative Kaylee Yeager. They absolutely nailed the styling!
Our general manager, Leslie Camp, not only allowed us to invade her house twice (she's engaged to Matt y'all! And I totally invaded all her old yearbooks and saved plenty of embarrassing pics to my phone while I was there) she was also very active in the buying and design process along side with me!
Huge thank you to Jordan Fine for assisting with shoot setup and clean up and braving the Summer heat!
MAJOR shoutout to our creative director, Matt Farthing. These pictures captured the line perfectly and the Summer heat that day captured us matching bro tanks tan lines *insert duo dancer emoji here*
And as always mega thanks to all the models! All the girls work in store or in our warehouse location! I love that customers can interact with them daily during their shopping experience and they truly know the products they're modeling!
The handsome men in these photos are friends of staff members! You all have seen Alvin plenty of times before. We've basically adopted him into the Lush family at this point! This was Addy's first shoot with us and we enjoyed having him so much!
Don't sleep on this collection! Get your game face on and get ready to shop!
'Til next time.....
Cue DJ Jazzy Jeff and The Fresh Prince.
(If you've read my previous blogs you'll know Will Smith was my very first celebrity crush)
It's Summa time and I wanted to take the time to showcase some of our Summer time must have items!
This Summer I've already gotten to visit the lake or pool more than I have in any other years combined since I've owned Lush! I can't get enough! It could be partially because I'm re-watching every single Dawson's Creek episode and they're always on boats and by water! (Seriously I bought all 128 episodes of Dawson's Creek on Itunes since it's no longer available on Netflix. A blast from the past. Currently listening to Meredith Brooks on Pandora. Someone plz send help. James Van Der Beek was probably my second celebrity crush.)
Anyways my beach bag pretty much stays packed all Summer long! I've got packing for a lake, beach, or pool day down!
Here are some of my go to Summer items!
1) Pretty much anything from our Leisure by Lush collection.
Let me start off by letting my loyal blog readers know that starting tomorrow in store and online our Leisure by Lush collection is 25% off for the next two weeks! Butttttt you can shop the deal early. Let me let you in on a boss lady secret.... the discount code is valid today only for my blog readers! Use code LEISURE25 at checkout online tonight! Beat the rush and make sure you get the goods before they sell out!
Shop it here: Leisure by Lush
First and foremost anytime I'm headed to the lake, beach, or pool I grab one of our super trendy graphic t-shirts or tank tops! This collection is jam packed with Summer and vacay specific designs all exclusive to us in collaboration with local brands so you won't find them anywhere else! Here are a few of my faves:
Side note- we definitely sell that disco ball cup and you totally need it for any pool party!
Shop it here:
You can find all of these trendy tee and tank options in our Leisure by Lush collection by clicking here.
I'm not kidding when I say this collection is packed with Summer must haves! Even trendy oversized pool floats! We've got flamingos, pineapples, donuts, and even a cactus in stock now just waiting to liven up any pool party!
Of course we can't forget the beach bag and towels!
These new trendy totes are a serious must! They zip shut and are only $20! Annddd the design was hand sketched by a local artist in collaboration with a local brand so you're ultimately supporting 3 locally women owned businesses when you buy these! #girlpower (told you I'm in this weird 90s Dawson's Creek phase right now... Spice Girls anyone?)
Shop it here
Of course we can't forget the beach towels! We've got the cutest, trendy round styles in stock now!
Shop all towel options here
You guys. If you haven't tried a pair of these yet you've got to!! I'd been hearing about Quay for awhile (**fun fact** it's actually pronounced "key") and finally decided to jump on board and carry the brand. I truly honestly didn't think I would like them personally on my face but was pleasantly surprised when I tried them on! My personal faves are the "all my love" style in rose gold. I have never in my life received so many compliments on a pair of sunglasses as I have with these! People stop me literally every time I wear them!
Good news if you don't live close you can shop them online as well!
This pair is my personal fave! Shop them here
That's just a few of the large selection we carry! Shop all Quay here
3) Swimsuits of course!!
Many of you may not know this but we now carry a large selection of awesome swimsuits by our friends at S-A-Y online! We've got the exclusive in the area so you won't find these around town anywhere else!
Three awesome things to point out about our swimwear.
-It's all made in the USA!
-It's all seamless making it a great fit without hugging any wrong spots!
-They're all reversible! You're getting 2 suits in 1 and can easily mix prints with solids too!
I am absolutely obsessed with this new one piece! It can be switched to the solid black side as well!
Our swimwear isn't sold online so visit us in store if you're local, or call us to order one by phone and have it shipped!
A must have for any lake, beach, or pool day is the perfect hat of course! We've got trendy floppy hats or washed baseball caps in TONS of colors and design options!
I personally prefer the washed baseball caps. We'd been selling these for awhile before I finally decided to try one for myself and it's now in my weekly outfit rotation. You will absolutely LOVE these! Here are a few of the many colors and styles we carry.
5) Anything Piko!
Seriously y'all. If you haven't checked out our Pikos lately you are missing out! Piko has an all new look and we are always the first to get the newest styles from them, many exlcusive custom colors and fabrics to us!
Piko isn't just the original baggy body, tight sleeve top you're thinking of. They've got a new line of trendy pieces you're sure to love!
I pack Piko everywhere I go! The versatility is so great for traveling. Pack one style of top or tank top that can be worn during the day over your swimsuit with shorts for a trendy yet effortless look, but can also be thrown on at night with a pair of tassel earrings and skinny jeans with heels! They also travel well with minimal wrinkling which is a bonus!
The style I personally can't get enough of right now is the cross front tank tops! I wear one almost everytime I go out which is getting comical at this point because I basically just change my pants. I love these tops this much!
So many colors of this trendy, easy to wear Piko tank top are available!
Shop all Piko here
I hope I made packing for your Summer travels easy as ever!
If you haven't made it by our store lately swing by and see the new expanded space we've got! Things are much less crammed and more room to shop comfortably!
Til next time
Oh, say can you see........
One of the very first seasonal collections we ever did years ago was our Patriotic collection! It has always been one of my absolute personal favorites! It started out as just a few special limited edition Patriotic inspired Oklahoma graphic t-shirts and tank tops that we would roll out right before the 4th of July each year. Since then we've expanded into USA inspired graphic t-shirts and tanks along with many other options such as Piko tops, tanks, and tunics. (By the way have you checked out our Piko collection lately?? Piko has an all new look! We've discontinued many of the traditional older styles and brought in all new brand new styles that you will absolutely LOVE! The cross fronts are a must have!)
Anyways.......Last year we launched before Memorial weekend and it only makes sense to carry that on and celebrate America all Summer long! Hence the name, American Summer.
This year we narrowed our graphic t-shirt selections down to a more carefully selected group of USA inspired and Oklahoma designs you're sure to love! Of course, in addition to all of the t-shirts and tanks we're loaded with trendy options such as denim skirts, denim shirts, denim jackets, and much more!
When finding inspiration for this shoot and this collection overall I'm gonna be honest my mind was EVERYWHERE! I had so many ideas and so many different vibes when collaborating with our local vendors to create the t-shirt designs and then a whole different vibe in mind when selecting the dresses, tops, skirts, and Pikos. Therefore for this shoot we kind of let the clothing lead the way based upon each specific grouping! In some, I had a vintage Tommy Hilfiger/Ralph Lauren vibe in mind. Definitely circa 1990ish. Other shots you'll see my mind ventured back into the 70s. And in some shots my mind ventured into a Summer camp theme while in some shots my thoughts went straight to a preppy Ralph Lauren vibe. Typically when my creative wheels work in a direction that can't be narrowed down to one specific vibe it stresses me out but we decided to go with it and let our minds run wild and it turned out awesome! We had so much fun!
Sit back, relax, and enjoy the sneak peek preview of this year's American Summer collection!
Beau Brand, of Brand Imaging, tag teamed this shoot with our creative director and staff photographer Matt Farthing. Of course when the 3 of us team up it's always alot of fun and basically feels like bro day!
Here are some of my fave shots by Beau.
Y'all wait. It's important to note two things here.
1) Alvin really did cook prob 40 hot dogs during these takes. lol
2) Alvin and Brice actually did have a hot dog eating contest during these takes. I offered to set them up with bowls of water to dip them in but they declined. lol!
Here are some of my fave shots captured by our staff creative director Matt!
Funny note about this last pic. They really did set the tent up! Matt handed them a brand new in the box tent and told them we won't stop shooting until the get it set up! I was impressed with the girls, they got it up super quick!!
You guys. I am OBSESSING over these looks! You can shop them in store and on shop.lushfashionlounge.com this Tuesday May 23rd at 10am CST!
An important note as always is almost every t-shirt design is printed on a unisex blank making many of these designs perfect for girls and guys!
I can honestly say it took me awhile to come around with the whole denim on denim look. I can't tell you how many times a staff member would come in wearing a denim shirt with denim shorts and I'd enlighten them on the terms "Texas Tuxedo" or "Canadian Tuxedo". (By the way.... stop what you're doing right now and google those terms. The images that come up just made my entire week.)
Anyways some of my favorite looks from this collection are the denim on denim looks! Especially the retro Land that I love ivory tee paired with the denim shorts and a denim jacket. I am OBSESSING over this!!
I think the most important thing to mention about this collection is this:
We created a camo tee and tank option in collaboration with our friends at Kickoff Couture to where 100% of all sales of these two special edition USA camo tees and tanks will go to Warriors for Freedom. These super soft and very trendy Alternative Apparel tees and tanks are very popular this season! Every single dollar from these two styles will go towards their mission of "supporting and improving mental, physical and holistic wellness for our nations active military, veterans, and their families" (excerpt taken from their website).
To find out more about Warriors for Freedom click here. I've crossed paths with their executive director, Amber Moulder, many times over the years and am so excited to work with her and be able to give to such a wonderful organization.
I cannot being to express the gratitude I have for our brave military men and women. They are the reason I am free and able to wake up and do this job that I love every single day.
If you head to our social media you'll see a behind the scenes video!
It was shot by McNeese Stills + Motion.
I can't say enough good things about David Mcneese! He captures everything so beautifully and not to mention he's a blast to be around too!
As always we mix work and fun! This shoot felt like a good ol day at the lake and I absolutely loved it!
Special thanks to an old friend, JD Terry, for driving out the perfect truck for this shoot! As always our shoots feel like friends and family just getting together and that's what I love most about all the people I work with!
This shoot was styled by myself, Kristen Giroux, Rylee Tubre, and Kaylee Yeager. Special thanks to Jordan Fine for helping with set up and clean up and being an all around utility player at Lush!
My fiancee came out for an afternoon of fishing in between us getting some great shots on the boat!
Our general manager, Leslie Camp, always goes above and beyond for Lush and she assisted in many different things with this collection including being active in the selections and designs of merchandise.
Of course the same familiar Lush faces can be found in this shoot too!
I say this every single collection blog but I absolutely love that every single girl in these photos works in our store or warehouse location. They truly know the merchandise well and can help our customers with their purchases in such a special way! I love that our customers get to know these faces too on a personal level!
The two handsome fellas deserve credit too! Alvin is friends with some of the staff members and Brice is one of our online order fulfillment employees in our warehouse!
Almost the entire collection was custom designed exclusively for Lush Fashion Lounge in collaboration with not only local vendors but also nationwide vendors! I am forever grateful for our vendors allowing me the opportunity to collaborate on exclusives!
I hope you all enjoyed this sneak peek! We are so excited to launch it!
Set your reminders for Tuesday May 23rd at 10am CST for the launch of American Summer!
I'd also like to take this time to say THANK YOU again to our brave military men and women and their families for their service and sacrifice. We offer a military discount in store with ID and we ship to all APO addresses FREE!
Til next time
What's not to love about Oklahoma in general.
I was born and raised here in the great state of OKLA and wouldn't have it any other way!
I especially love OKC! Here in the last few years especially the new businesses most of which are locally owned that have evolved all across OKC is something truly exciting to see!
With all this OKC pride I'm feelin I thought I'd share with you some of my favorites from our OKC collection. What I love most about this collection is it can be worn all year long no matter what the occasion is! Whether you're attending a basketball game, baseball game, or just sportin your love for OKC this collection has it all!
The best thing about this collection right now is that it's 25% off this week only!!
Now that's something to CELEBRATE!
That's right! April Weekly Steals are back!
Today through Saturday take 25% off our OKC collection in store and online! Online shoppers use code OKC25.
*Insider tip. If it were me I'd hit the website right now and get a jump start on shopping this great deal early before items sell out!
The next best thing about this collection right now is that it's all locally made right here in Oklahoma by local brands!
That's right! When you shop our OKC collection you're supporting ultimately multiple local businesses which is a great thing!
Sit back, relax, and check out some of my favorite things in our OKC collection!
This t-shirt is an absolute MUST HAVE. The colors. The fit of the t-shirt. Everything! Best part is it's his and hers.... unisex!
These swing style tanks by LivyLu are life! You will seriously LOVE the way it fits! I also love this design as well and the light blue color.
The best thing about this design is it can roll from basketball right into baseball season!
Another his and hers option here! If you've read my previous blogs you'll know my fiancee and I are legit the same size t-shirt. We share this one!
Because Russell Westbrook.
Ok. If you don't own any of our washed hats.... you're seriously missing out! I rarely wear hats. I've been very very sick for quite awhile and just can't get it together enough to wash my hair lately. I decided to go ahead and give one of our OKLA washed hats a try while I was going incognito covering my dirty hair...... and FELL IN LOVE. I now have multiple colors of the OKLA hat, this OKC hat, and any other washed hat I could get my hands on in our store!!
This blue OKC hat is sold out online but the orange version can be found here
Another good his and hers option! These marble t-shirts have been best sellers for years and years and are one of my personal favorites!
This simple block design pops on this heathered orange t-shirt. I love it especially for Spring/Summer!
I am OBSESSED with this updated slouchy tank! If you've liked our slouchy tanks in the past you'll LOVE this new side slit slouchy tank. Very on trend and this design is straight FIRE.
If you don't own any of our terry loop sweaters you're REALLY missing out! I have I think every single design we offer in the terry loop. I wear them so much that a staff member once asked me if I wear the same thing everyday lol!!!
These are great all year long. I will be packing my terry loops with me to my beach vacations and to the lake this Summer for those chilly Summer nights on the water!
This particular style is sold out but a very similar OKC terry loop is available here
Did you know we offer coffee tumblers and mugs in our collection too? The perfect gifts!
There is seriously absolutely NO WAY for me to show you all of my favorites. We offer TONS of OKC items.
Be sure to take advantage of this week's April weekly steal too! 25% off this collection in store and online!
Can you keep a secret??
For being loyal readers of my blog I'm going to give you a heads up of what next week's April weekly steal will be!
For the week of April 9th it will be 25% off our Leisure by Lush collection!
I'm looking to collaborate with more bloggers local and nationwide! Are you a fashion blogger with a website and a strong social media following?
I want to collab with you!
Email me at firstname.lastname@example.org
Til next time
P.S. Pardon our renovations this week in store. It's goin down. Literally. An entire wall is going down as we speak right now! Your in store shopping experience is about to get a whole lot better!!!
Pretty in pastels......
Easter is just around the corner and I am so egg-cited to bring you a sneak peek of our Easter outfits purrrfect for every bunny! (sooo many puns.)
No matter what you've got planned for Easter Sunday our Easter collection is loaded with options for any occasion dressy or casual!
This collection is a little different than our past collections!
It will go live on shop.lushfashionlounge.com Tuesday March 28th at 9pm CST. You can find these items available in store when we open at 10am on Wednesday March 29th!
Here's a quick sneak peek of just a few of the many pastel items perfect for Easter that go live this week!
All photos were shot by our Creative Director, Matt Farthing.
Styled by myself, Leslie Camp, Kristen Giroux, and Kaylee Yeager.
Of course you can expect all your favorite Pikos in pastel shades! Not only will we have pastel shades in many of your favorite styles we will also have BRAND NEW STYLES of Pikos y'all! If you have loved our Piko long sleeve and short sleeve swing dresses get excited because the tank top version goes live with our Easter collection in not only pastel colors but all your fave neutrals we always stock! Seriously a Piko swing style tank dress with pockets can't be beat!
I think what I am most excited to show you all is the absolutely gorgeous pastel tulle skirts we have heading into Spring that are the perfect way to make a fashion statement this Easter! We were able to custom produce these with our vendor making these pastels exclusive to us in the region!
Seriously. DYING over these! Such gorgeous colors. If you purchased a black or white one from our New Year's Eve collection (which are restocked as well and can be purchased by clicking on the links I inserted) you know these are not only a great fit and great quality but a great price too!
These are hands down my favorite thing about our Easter collection! I absolutely love the versatility of these skirts! We paired them with our ballet flats and also with our trendy ankle booties and heels and both ways looked so cute!
I love these tulle skirts not only for Easter but for all Spring occasions! First of all these are the most swoon worthy items ever for any type of pictures you've got planned or even wedding party pictures! Speaking of weddings, the perfect skirt to wear to attend one! Graduations..... I could go on and on! Basically you need this. Like a good purse. You need this skirt as a staple to have on standby. Always!
In addition to the Pikos and tulle skirts you'll find many more options in our Easter collection too! Here's a peek of a few more of our faves......
I hope you enjoyed this exclusive sneak peek and hope to help dress you for Easter and many other Spring occasions!
And here's to hoping I can only eat one Reese's peanut butter bunny this Easter.....
Shoutout to Matt Farthing for completely shooting this collection on his own with zero direction by me! You tha real MVP.
Til next time
P.S. Mark your calendars to visit Boss Lady Blurbs right here each and every Sunday! It'll pay off if you do.... *hint* discount codes!
Lucky by Lush is one of my favorite collections of the year! In fact, it may have been the very first collection we ever did a long time ago!
Before I opened Lush I was a bartender for a little bit. Each year I remember struggling to find green options to wear for work on St Patrick's Day. I was always running around to different places trying to piece something together. I created Lucky by Lush for the convenience of finding many green options all in one place!
Whether you're wanting a seasonal St. Patrick's Day specific green graphic t-shirt or a solid green option you can wear all year long Lucky by Lush has you covered! We've got all your favorite Piko tops and Piko tunics in kelly green. We've also got trendy new arrivals in shades of green and olive such as cardigans, bodysuits, dresses, and tops.
Of course, don't forget our large selection of trendy, exclusive graphic t-shirts! Whether you're looking for an Oklahoma inspired design in exclusive limited edition designs for St Patrick's Day or a general trendy St Patrick's Day inspired graphic t-shirt we've definitely got you covered there! I am thrilled to mention we now carry up to size XXXLarge in our graphic t-shirts!
I feel like I say this in every blog I write but y'all.... we've been BUSY! My next blog should be an updated version of my previous "growing pains" blog. We've been busy knocking down a wall and expanding our HQ location..... in preparation to expand the size of our retail store! We are almost ready to start knockin' down some walls in our retail store to give you all more shopping room!
In the midst of all this we decided to low key photo shoot this collection and it turned out great! Low stress is what I need y'all and this shoot was just that!
I am so excited to bring you this exclusive sneak peek of Lucky by Lush which launches TOMORROW Feb 27th at 10am CST both in store and on shop.lushfashionlounge.com!
All photos shot by our creative director, Matt Farthing, with legit zero direction by me this time. My job was to taste the green beer and make sure it tasted right.... you know... for the photos.... and keep my eye on the super rad green bike I brought along.
But seriously Matt did this project solo and it turned out awesome!
Seriously so many easy to wear green options that are sure to keep you "pinch proof" this St. Patrick's Day no matter what your plans are and what the crazy Oklahoma weather is like we've got all angles covered here!
On the t-shirt side of the collection I think the most important thing to mention is that almost all designs are unisex printed on unisex t-shirts!
Perfect for guys and gals! Available in sizes small-XXXLarge so bring your man shopping too because we can't have him gettin' pinched either!
Side note- Not just the Lucky by Lush t-shirts are unisex. Almost all of our t-shirts are unisex!
Your husbands will support your Lush shopping bill if you bring him home something! Even better if you wear the same size you can share!
Real Talk. My fiancee and I wear the same size in t-shirts. We swap Lush t-shirts and I think it's awesomely hilarious. Last football season getting dressed for an OU game consisted of us passing t-shirt options back and forth to each other before heading out for the watch party lol!!
Anddddd as always we've got your kiddos covered in this collection too!
These little cuties are growing up literally right in front of the Lush audience! They all belong to Lush staff members.....*shameless proud Aunt plug*** That blonde with the long hair and green bow is my niece, Mak!
I hope you enjoyed this sneak peek! Be sure to check out the entire collection tomorrow at 10am CST in store and on shop.lushfashionlounge.com!
Big thanks to Matt Farthing for shooting this, all the models for being so great, Kristen Giroux for styling this shoot, our local vendors for allowing us to collaborate with them on exclusive designs, the mamas for allowing their kiddos to come hang, and my staff for working so hard on getting this ready in the midst of expanding our business!
Til next time
I love working with local and nationwide fashion bloggers!
We've teamed up with some of our favorite bloggers to bring you all a fabulous giveaway!! Be sure to enter for your chance to win a $500 Lush Fashion Lounge gift card redeemable in store or on shop.lushfashionlounge.com!
Giveaway runs Monday February 6th at 12:00am CST through Sunday February 12th at 11:59pm CST. Click the link below for all the details and how to enter!!
a Rafflecopter giveaway
Whatever same thing right? Tomato/Tomotto......(say it don't spell it lol)
Everyone has their own take on Valentine's Day. Some might say it depends on where you're at during that time of your life each year..... or your relationship status at the time....
I created our Crush by Lush collection with every one of you in mind! Whether you're Team Single and planning a GALentine's night out.... Whether you're spending Valentine's at home in your PJs with wine or your dog.... Whether you're in the friend zone trying to get out.... Whether you're in that stage where you haven't had the "DTR" talk yet and need something flirty to persuade..... Whether you're happily taken and ready for a date night out with bae.... No matter what category you fall into our Crush by Lush collection has something for you!
It's been awhile since I blogged.... Actually as I logged in I saw that I got so busy during the Holiday season I never even sneak peeked or blogged about our Midnight Memories collection which was a total out of body experience to realize I had something that important slip my mind!
Point is we've been busy busy little bees lately! As I always mention a TON of work and months of planning goes into each collection we put out! Creative meetings, photo shoot planning, working closely with local and national vendors to create the perfect custom exclusives months in advance! I actually started on Crush by Lush in the peak of our Holiday season. (Yes I question my own sanity every day). Who needs sleep amirite?!
Sometimes less is more. In this collection due to tight deadlines and working on it during the busiest time of the year for us we decided to kinda "wing" this one!
Our creative director, Matt Farthing, shot this shoot solo over the course of a few different days in different locations and worked alongside me on some very tight deadlines and it turned out absolutely FABULOUS!
We shot this collection in many different super cool spots around the city. We started out in the Paseo arts district which is full of beautiful spots! Of course we had to visit some while we were there.... including Sauced for some pizza!
A few days later we headed to the Plaza district where Roxy's Ice Cream Social opened their doors to us and allowed us to photo shoot in their totally trendy spot! THANK YOU so very much Roxy's for everything! Not to mention we got to eat ice cream for breakfast! If you haven't been there I highly recommend it. Annddddd they're opening two more locations up north soon so stay tuned for that!! The staff is SUPER sweet and the ice cream is to die for! Not to mention the atmosphere is so unique! I loved everything about it. The decor... The music... They even have a painting on their wall of Roxy the dog by the same artist that painted one of my dogs that's currently hanging above my fireplace.....swoon.
You guys know I could talk about dogs all day................... I'll stop now.
Wait... speaking of dogs.... we have special Valentine's inspired dog t-shirts, coffee mugs, and sweatshirts in this collection!
Back to the plaza district.... after consuming an obscene amount of ice cream for breakfast (because let's face it we weren't gonna let those props go to waste) we scooted on next door to Empire Slice House for what I'd like to call a "working lunch". Of course we partook in some of their delicious slices but managed to get a great shot at the table mid lunch! This really was the best day ever and I'm certain the models didn't hate it either!
I'll stop blabbing and get to the good stuff.....
I am so excited to bring you this exclusive sneak peek of Crush by Lush!
It launches tomorrow morning Jan 23rd at 10am CST in store and on shop.lushfashionlounge.com!
We teamed up with our local vendors to bring you all the CUTEST t-shirts and coffee mugs for this collection! I am forever thankful for our relationships with these vendors and can't wait for our next collaboration!
When creating these designs we had 90s inspiration (hello.... Cher Horowitz... swoon?!) in mind along with designs that could be worn no matter what your plans are! Staying in, going out and layering it under a bomber jacket, or having a girls night out!
Another thing I love about these designs is that many can be worn all year long and aren't necessarily Valentine's specific and go along with all of our trendy exclusive graphic t-shirts in our Say What?! collection.
Can we talk about what Piko has been doing lately?? They're producing some seriously trendy pieces and we are totally SWOONING over them! In this collection you'll find brand new Piko styles to choose from far from the traditional Piko you're thinking of.... But that thought deserves an entire blog of it's own! Don't fret... We still have love for the traditional Piko styles too and have brought you all new shades of pinks and reds perfect for Valentines day such as Piko swing dresses and Piko off shoulder tops.
Can we talk about the return of our tulle midi skirts?! We have been impatiently awaiting their return and now have NEW COLORS this time too!
And of course we've got your kiddos covered in this collection as well with a cute selection of trendy kid's t-shirts and onesies. These little Lush babes are growing up so quick! If you've missed it in my other blogs these super adorable kids all belong to Lush employees!
***Proud Aunt alert****** That one above with the teddy bear is my niece, Mak! She named the Teddy Bear Cupcake................. and has been attached to Cupcake's hip for the last 24 hours since this shoot!
HUGE mega shoutout to our creative director, Matt Farthing, for taking on the task of shooting this! Remember when I said we are working on some serious deadlines? He's still editing more pics as we speak! Super lucky to have him on staff and as one of my most favorite people on earth!
Special thanks to everyone who worked on this collection and the shoot! Our general manager and associate buyer, Leslie Camp, helped every step of the way including assisting in finding the perfect pieces for this collection and helping style the shoot! Rylee Tubre, Kristen Giroux, and Kaylee Yeager also assisted in styling the shoot! As always my dear friend Seth Lewis came along for the shoot to provide his creative spin as well! Assistant Managers Myranda Stout and Madison Farthing are also heavily involved in the creative process and brainstorm sessions in each collection! Big thank you to all the kiddo's moms for taking time out of their Saturday to bring their kids for pics! Again big thanks to Roxy's Ice Cream Social and Empire Slice House along with the Paseo and Plaza districts for letting us invade your space to capture these images! Thank you to our local and national vendors who allowed us to collaborate on custom exclusive designs and pieces for this collection!
Special thanks to our models! If you've missed my previous blogs all the ladies you see in our shoots work right here at Lush either in our store or in our HQ online location! We've got such a great bunch who genuinely loves Lush and knows the merchandise inside out because they've tried it all on and can give you insight on how each item fits! Also big shoutout to Alvin whom we have basically adopted as our own!
If you follow us on snapchat you'll know I really really love my dogs. If you don't follow us on snapchat...shame on you! You should! Go now.... user name LushFashionOKC. Seriously you're missing snaps of my dogs!
Any chance to post pictures of my fur babies................
So I'll end with this amazing outtake of my oldest Ralphie. His eyes were on the prize which was a treat out of the camera's shot....
Ralphie. You are all of us. Because snacks are life.
BRB gonna go eat all the leftover candy we used as props.....
Til next time (which I promise won't be as long as last time)
Happy Hallo...... wait....
I just finished setting out Halloween candy for my fiancee to give to tomorrow's trick or treaters (he's like my child, I have to give him notes on everything lol) and as I sit here writing this blog I'm watching the Halloween movie marathon on TV..... but I'm here tonight to show you all a sneak peek of our Christmas collection!!
I love everything about Christmas y'all. The smells....The music...The decorations....The movies....The memories... I'm one of those people that tries my hardest not to combine Thanksgiving and Christmas but when November 1st hits I fight the urge to put my tree up every time!! Let's face it, retail always works ahead. So my mind is always ahead when it comes to seasons....
We've been hard at work on another collection! Last year was our first year to bring you all an exclusive Holiday t-shirt collection, Falalala Lush. That will forever be my favorite collection name and don't be surprised when you see it surface again over the years! It was a huge hit so we are excited to bring new options for this season!
When creating this year's Holiday collection I had not only Christmas morning outfits in mind, but envisioned looks for family Christmas pictures and just everyday wear during the Winter season leading up to the Holidays! Many of the designs you see in this collection were created over a brainstorm session with many creative Lush team members! HUGE thank you to our local vendors who made this collection possible for us! You know who you are and I am forever grateful for each of you all allowing me to collaborate on such cool stuff all the time!
I am so excited to bring you all this sneak peek of Flannels & Firesides! The collection will launch Tuesday, November 1st at 10am CST in store and on shop.lushfashionlounge.com!
Beau Brand, of Brand Imaging, once again helped capture the collection perfectly with a mix of indoor/outdoor shots! Always a blast shooting with him and really he has no idea what crazy things we are gonna put him up to next and he's always up for anything! Photo shoots are more fun with him around!
Here's a few of my favorite shots by Beau....
*nice and naughty printed flannels will be available for pre-order at launch online and will be available in store a few days after launch*
Matt Farthing, our creative director, helped tag team this shoot as well! Here's a few of my fave shots by Matt! I am so lucky to have him on staff at Lush and as a good friend in life! Not only does he shoot the collection, he's very active in the entire creative process from start to finish from getting props ideas, to shoot location, to physically helping get props from point A to point B, setting them up in advance, shot ideas, the graphic design and logos on social media squares..... literally active every step of the way in each collection right alongside of me.
So much work went into this collection, especially in props and set! A HUGE thank you to Matt Farthing and one of our online store employees, Jordan Fine, for putting in major work getting everything we needed set up! The set looked so good we left it set up at my parent's house (location of the shoot) so that we could go back and enjoy a good festive camp fire sometime soon!
Also special thanks to Lifesquire for scouting out the perfect props for us!
Much thanks to everyone who worked creatively towards this collection.... our store manager Leslie Camp, one of our assistant managers Myranda Stout, Rylee Tubre, Kaylee Yeager all always come up with great creative ideas that help spark designs and photography ideas in our creative team meetings!
Kristen Giroux, our creativity manager, styled this shoot and curated the perfect looks!
My dear friend Seth Lewis came along for this shoot as usual and always adds the perfect touch to each shoot! Forever thankful for his vision!
Thank you to my parents Phil and Cindy Boevers for once again letting us invade their house, eating all their food, drinking all their wine, and doing pretty much whatever we wanted to their backyard.... again...
And of course a huge THANK YOU to the models!
I've said it before and I cannot say it enough... We really do have a great group! Every face you see here works regularly at Lush! I love that customers can build relationships with the same faces they see come through their social media news feeds daily. These are some of the sweetest, funniest, most responsible young women in town! They always adapt to changes well at every chaotic shoot and are down for anything no matter how ridiculous and crazy my ideas are! We had to re-schedule this shoot at the last minute because we were battling the Oklahoma wind while trying to build a fire and the girls easily made it work!
We will also have kid's t-shirts and onesies in this collection! Matt shot the kid's shoot solo! Here's a few peeks of the kids collection.....
If you follow us on snap chat you saw the big surprise we had for the kids at this shoot! Santa made a guest appearance and while the littlest one, Karter, ran away (lol!!) the others were sure to ask Santa for items including dinosaurs and candy canes! All of the kiddos here you see belong to Lush staff members! We really are one big family here! Special thanks to their moms for bringing them out to the shoot!
I hope you all enjoyed this sneak peek! I cannot wait for you all to see the entire collection! Flannels & Firesides launches Tuesday, November 1st at 10am CST in store and online.
But first.... we trick or treat!
Til next time,
It's almost here y'all! Can you believe it?! I'm pumped. I love football season no matter which watching route I go! Campus Corner in Norman, heading to a local patio spot or bar to watch, or a house watch party! No matter where I'm headed to watch the big game I always like to look great while staying comfortable! Those 2 key ingredients are what I base our collegiate line around each year. When I curate looks for this collection each year I keep the fan who attends games in the stadium, watches at bars or dinner parties, and watches at a house party in mind and help create looks for each of those occasions! Whether you want an officially licensed logo'd t-shirt for the University of Oklahoma, Oklahoma State University, or the University of Central Oklahoma, a trendy chiffon kimono in team colors for a night out watching at a restaurant or bar, or a house party outfit our Lush University collection has all the looks you could ever want!
Sit back, relax, grab a beer and let me dress you for next week's games......
One of my favorite looks that's not only trendy but functional is tying plaids or denim at the waist especially if I'm attending a game at the stadium! If my day consists of a long day of tailgating before a night game I know I'm going to be out all day and don't want to carry a jacket around in case the night gets chilly in the stadium after the sun goes down! Problem solved! Tie a plaid or denim around the waist during the day, then throw it on at night once it gets chilly!
You can shop all the logo'd tees and tanks you see in our gameday collection here:
Speaking of tailgating........
Have you seen these totally amazing locally made tumblers and bottles?!?! Not only are the LOCALLY MADE y'all but they're officially licensed! I've personally put these to the test and your drink of choice is sure to stay cold all. dang. day. YAS.
Don't fret OSU fans, yours will be in soon!
Shop the cruiser here: OU cruiser tumbler
Shop the bottle here: OU wave bottle
If you're looking for a trendy acrylic tumbler option to host your tailgate drink of choice in we've got those options too!
But seriously, whether you're tailgating or attending a house watch party these cups and tumblers are a must! I've always been the girl who focuses more on the drinks I'll be bringing than the food when attending a tailgate or party... but let's face it, parties need that type of gal... because flip cup...
I'm busy AF and my friends know it and understand. I'm not ashamed to admit I've placed a catering order with my pals next door at Cafe 7 and served it on a cutesy football tray. <----lol. Nothing will ever compare to my disaster of a fiancee who actually went to 7-11 prior to attending a Christmas party one year and heated up burritos there, cut them up in long pieces, then drizzled hot sauce on the top of them and served them on a tray. I can't. Literally cannot. Laughing as I type that. And no in case you're wondering I was not there to witness it otherwise I would've intervened.....
Anyways back to fashion....
Pikos are always a great option. We know this by now! What makes a Piko even better for gameday? Officially licensed, custom produced Pikos!!!!
I have to stop right here for a second. I am drooling over this orange and white option for Pokes fans! We've been trying to source orange and white for quite some time and I was sooooo thrilled with how these turned out!
What I love most about the printed Piko option for gameday is that these can all be worn casually or dressed up! If you're looking for a dressier option but still want to rock the team logo this is the perfect option! I would pair any of these with skinny jeans, a bralette, and heels or ankle booties. You could even finish the look off with one of our solid chiffon kimonos in gameday colors for the perfect dressy yet still logo'd option!
Speaking of dressier options......
Shop our curated looks for gameday here:
Of course... no outfit....especially gameday outfit is complete without our super popular knit pocket cardigans and chiffon kimonos in gameday colors!
PTL for these! They never go out of style! I wear them year round with pretty much anything! Whether you're adding something extra to your logo'd tee or tank or layering over our Pikos for a night watch party you can't go wrong with these chiffon solid cuffed cardigans! A best seller for years!
Did I say PTL for the chiffon ones?? Because PTL for these!!!!! If you read my last blog you know my love for these solid knit pocket cardigans. I am not ashamed to admit I took multiples so that I would have a back up to wear in certain colors while one is in the laundry. That's how much I love these! The perfect lightweight yet cozy cardigan! A must have for your gameday wardobe!
I want to remind you all we do have options for the little ones in stock as well.... but most importantly I want an excuse to post pictures of these adorable kiddos!
People ask me all the time where we "find" our adorable kid models.... their moms are all employed by Lush! Proud aunt moment.... the one with the large obnoxious bows in her hair is my niece! (My sister is also employed at Lush!)
Something else that makes our Lush University collection so great is the fact that most of our t-shirts are unisex! Great for guys and gals! You and your man can totally share gameday wardrobes.... or match.... (think Justin Timberlake and Britney Spears in those denim outfits?? no??) anyways....
Seriously though.... almost every single t-shirt in our Lush University collection is unisex!
I am SO EXCITED for this week's countdown to begin!!
Gameday is almost here y'all!
Come shop with us this week and let us help you pick the perfect gameday look! Not local? Get those orders placed early this week!
Til next time