New Year's Eve Fashion
November 19, 2017

{Sneak Peek} Moments to Midnight Collection


Ok... listen. I know we haven't made it to Thanksgiving yet but I get a hall pass here. In retail we've gotta work ahead to give you all time to shop certain collections ahead of time and you've gotta shop this next one! 

I am SO EXCITED about this New Year's Eve collection launch!! 

I LOVE all things Holiday and New Year's Eve! It's my favorite time of the year and gives us all more than a few excuses to get fancy! Lucky for you all our Moments to Midnight collection has you covered! 

We curated looks in this collection towards not only the big countdown to midnight on NYE, but also for Holiday parties! 

You'll find something for every occasion and every taste in this collection! We've dropped some serious fire for ladies looking for head turning outfits but also provided more conservative options too! Sequins... no sequins... deep gorgeous shades of wine and greens for Holiday parties... this collection has it! 

What I'm MOST excited about in this collection is sequin blazers and kimonos! For the past few years when we work on this holiday party collection we've searched high and low for a good sequin blazer option and there just weren't any out there with our brands... this year we found SO MANY and we are pumped about it! 

I could bore you all with more words but I'm going to skip to the good stuff this time.....

Without further hesitation enjoy this blog exclusive sneak peek of Moments to Midnight collection that launches at midnight CST on!!


Video credit- David McNeese of Mcneese still + motion in Oklahoma City. If you regularly follow our collection launches you've seen David's work and can agree he is phenomenal! Not to mention he's a blast to work with and keeps us laughing! 

We broke this collection into 2 photo shoots! The first shoot was at The Caliber in Automobile Alley. We were absolutely BLOWN AWAY by this place and were so grateful for the opportunity to shoot there! This spot is absolutely breath taking and full of amazing things. Of course, the highlight of the shoot was their gorgeous cat! He definitely received tons of love this day! 

Many thanks to the Salyers for allowing us to invade their space for a day! Also big thanks to a dear friend, Kindt Stephen Myers, with Kindt Events and my dear friend Seth Lewis for coordinating and assisting with this!

Kindt and Seth also both assisted on our second shoot location at Mickey Mantle's Steakhouse downtown. It's seriously one of my favorite restaurants. Huge thank you for having us! 

Beau Brand, of Brand Imaging, and our creative director, Matt Farthing, shot this collection together and the result was AMAZING. These two are so fun to work with and when they shoot together we get SO many awesome shots! I can't say enough good things about both of them! 


Here are few of my favorite shots by Matt. 


New Year's Eve Trendy Shoes

New Year's Eve Outfits

Trendy New Year's Eve Outfits


Affordable New Year's Eve Outfits

New Year's Eve Party Outfits

New Year's Eve Trendy Looks

New Year's Eve Cute Outfits

New Year's Eve Style


New Year's Eve Trendy Fashion


Trendy New Year's Eve Party Outfits


Cute New Year's Eve Styles


New Year's Eve Trendy Looks




Here are some of my favorite shots captured by Beau. 

New Year's Eve Party Dresses

New Year's Eve Holiday Party Fashion

New Year's Eve Fashionable Dresses

New Year's Eve Party Clothing

Trendy New Year's Eve Dress

Affordable Dresses for New Year's Eve

Fashionable Dress for New Year's Eve

New Year's Eve Party Style

New Year's Eve Fashion Trends

New Year's Eve Party Looks

Trendy Outfit for New Year's Eve

Cute Outfits for New Year's Eve

Cute New Year's Eve Fashion

*the stripe set won't be available for a few more weeks*

Trendy Outfit for New Year's Eve

New Year's Eve Holiday Party Style


So much work went into this New Years Eve clothing collection! I am so thankful for our creative team for brainstorming with my vision to help pull this together! Leslie Camp, Myranda Stout, Rylee Tubree, Kristen Giroux, Matt Farthing, and Kaylee Yeager! 

This shoot was styled by myself, Kristen Giroux, Rylee Tubre, and Kaylee Yeager. 

As always thanks to our friends at Lifesquire  for assisting in rounding up the perfect props and last minute ins and outs to pull this shoot together! 

Special shoutout to a new male model you see here! Kenny Wooldridge swung by and helped us out for a bit! Everyone check out his new venture just down the street from us.... Coffee Jerks! 

Last but certainly not least thank you to our girls for modeling! As I always like to mention in my blogs, every girl you see in our photos works in our store or warehouse location! They truly are the sweetest, best bunch of girls and I love that our customers can connect with them in store and get to know them! 

Set a reminder for the launch of Moments to Midnight for tonight at midnight CST! (Well technically its morning? you get it. Midnight CST on Monday Nov 20th lol) 

It will be available in store at 10am Monday Nov 20th! 


And stay tuned y'all. We've got all kinds of deals planned for Black Friday weekend! Our store will be opening early at 8am on Black Friday! 

*insider tip* many of these styles you see are sold out from the vendors and won't be available for restock so don't wait! 

Til next time