'Tis the Tailgate Season......
Back to school shopping has officially begun and what better way to kick it off (pun intended) than with the launch of Lush University!!
You guys. This is the absolute BIGGEST collection launch to date. HUNDREDS of new items will go live tonight for the University of Oklahoma, Oklahoma State University, and the University of Central Oklahoma fans.
This year's gameday collection, as always, you'll find not only traditional easy to wear t-shirts and tanks officially licensed by OU, OSU, and UCO but also trendy options for a more fashionable gameday look! We've custom created some really great fashion pieces including wide leg pants and suede button up skirts in gameday colors that are not only the perfect added touch to jazz up any of our officially licensed t-shirts, but are custom produced exclusively for us so you won't find them anywhere else!
Also, as always, we're bringing you the latest from our friends at Piko 1988 in gameday colors also custom produced exclusively for us! This year we are SO EXCITED to bring you all custom Z Supply rompers with Sooners, Pokes, and Bronchos designs on them... also exclusive to us! BTW if you haven't checked out our selection of Z Supply you've gotta do it!!
As always, with our t-shirts you'll find tons of unisex options (sizes small-3X) great for both guys and girls along with tees and onesies for the kiddos too! It's important to note our designs are officially licensed so you know you're getting the real deal y'all..... and the best part is many of these items are exclusive to us in collaboration with local brands so you won't find them anywhere else!
I am SO EXCITED about this collection launch and to share this sneak peek with you all!
Our friends from Mcneese Stills + Motion, David Mcneese and Beau Brand, rolled this video for us and many others you'll see on our social media and nailed it as well! They always bring fun to the atmosphere and great ideas as well! THANK YOU!
We shot this collection in 2 different locations-
The first took place at our friend's amazing home near the Plaza district. Big thank you to Dayna & Mickey Newman for allowing us to literally invade their home for half a day with free reign to do whatever! We appreciate you all so very much!
The second part (what you see in the video) took place at Yukon High School's football stadium and locker rooms. Y'all their facilities are AMAZING and their staff is even more AMAZING!! Huge thank you to Mike and Wes over at YHS for welcoming us with open arms and also giving us so much freedom to capture the perfect shots. Big thank you to our friends at Lifesquire for setting us up with them!
The biggest thank yous of all go to the creative minds that captured this collection perfectly!
Our creative director, Matt Farthing, shot this collection solo and once again completely nailed it! I could probably stop showing up to photo shoots and he'd capture it beautifully without direction every single time. HUGE thank you to Matt!
And as always I could type and type alllll day so I'll get to the good stuff...
Sit back, relax, and enjoy this sneak peek of tonight's collection launch.... and set a reminder to the launch of Lush University tonight @ 7pm CST on shop.lushfashionlounge.com.
Live local? It will be available in store first thing Monday morning (7/30) @ 10am CST.
Here are some of my favorite shots captured by Matt.
Hold up... THESE PANTS y'all!!! If there was ever a gameday must have these are it!! Custom produced for us so you won't find them anywhere else!
Hold up again.... These Z Supply rompers are everything!! So comfy yet trendy. The perfect way to rep style at the stadium while staying comfortable. Custom produced exclusively for us!
Hold up again.... These skirts!! That ruffle tee!!
You can catch these skirts in crimson and orange options... custom produced for us and exclusive to us!
All the heart eyes for these skirts and these outfits!!
Peep the adorable scarf in her hair! We will have plenty of trendy square scarves in all gameday colors perfect for wearing around the neck, in the hair, or tying to your stadium purse!
Fellas we've got plenty of options for y'all too! Most of our designs are unisex and printed on unisex fit tees!
If its a trendy square scarf for your neck, hair, or purse in gameday colors you're searching for.... this collection has got em!
I am also VERY excited about these custom produced tie tops in the perfect shades of orange and crimson! Exclusive to us!
MANY THANKS to everyone who worked so hard to help make this collection happen! HUGE HUGE thank you to our local vendors who allow us to collaborate with them and to carry exclusive options.I am forever grateful for you all!!
HUGE thank you to all my staff for working so hard on tagging, merchandising, photo shooting... you name it... to get this large collection ready for launch!!
This collection was styled by myself, our general manager, Leslie Farthing, our assistant manager, Rylee Tubree, and our creative assistant Kaylee Yeager. Big thanks also to Leslie for coming along on shoot #2 and helping out! Kaylee also assisted in many of the creative shots you'll see on our social media as well! Special thanks to one of our sales associates (completing her internship with us as well!!) Ashlyn Sloan for coming along to shoot #1 and helping out!
Many thanks to you all for making this come to life!!
HUGE thank you to all our models! I've said it many times before and I'll say it again we really do have the best group of girls and guys! Some of my favorite Lush memories will forever be getting to spend time outside of work with them!
Don't forget we've also got your kiddos covered too! These little Lush kiddos are all in the Lush fam!
Mak + Karter= Besties! Mak (left) is my niece, and my sister (her mom) works here as our in house CFO/CPA. Karter (right) belongs to our web manager, Jayme!
O-M-G! This little babe, Elliotte, is the niece to our creative director, Matt, and general manager, Leslie. (They're married y'all!). Side note- Elliotte's mom, Lindsey, (Leslie's sister) is my very best friend in the whole world!
This guy looks all grown up here!! This is Kooper aka Koop. His mom, Chelse is one of our receiving managers!
O-M-G!!!! I can't with this cuteness!! These kiddos are growing up in front of our very eyes and I can't deal with how good of little models they are now!!!
I hope you all enjoyed these sneak peeks of Lush University. This is just a tiny preview of the TONS of new items that go live tonight @ 7pm CST. (Hundreds of items actually!!)
Oklahoma Tax Free Weekend is coming up this weekend which means back to school shopping has begun! (In case you're wondering we are offering INSANE deals on top of your purchases being tax free this Friday, Saturday, and SUNDAY <----- yes our store will be open this Sunday for this event! Stay tuned for details)
*Don't sleep on this collection tho- Collegiate items will be excluded from this weekend's deals.... and I anticipate many of these items will sell out quick!*
Also- if you shop the launch online tonight you will receive a free "never lost a tailgate" koozie with purchases from Lush University. *while supplies last, limit one per customer.
Live local? Shop the launch in store tomorrow for the same koozie offer!
Til next time