Memorial Weekend is approaching and that means Summer is officially here!
Our American Summer apparel collection launch always kicks off the Summer shopping season here at Lush! I feel like I say this about every collection (lol) but I SWEAR y'all this one really is one of my absolute favorites every single year!
Whether you're shopping for Memorial Weekend or 4th of July outfits this collection has you covered! This year, the collection is absolutely packed with trendy red, white, and blue outfits from head to toe including shoes and accessories!
If you're looking for more casual options we've got plenty of our exclusive, limited edition Patriotic inspired graphic t-shirts too! All of these trendy graphic 4th of July t-shirts and tanks you'll see in the collection are custom produced for us in collaboration with local vendors! HUGE thank you to our local brands for allowing us this opportunity as always! Many are unisex designs... and most are printed on unisex tees making these great for men and women!
What I'm most excited about for this year's collection is that we've got TONS of Patriotic inspired swimsuits!! (BTW if you haven't checked out our swimsuit selection you're missing out!! We've got a large selection of the cutest swimsuits at great prices!!)
As always you'll find a great selection of basics by Z Supply and Piko 1988 in Patriotic colors! Many of the Piko styles you see are custom produced just for us for this collection that you won't find anywhere else!
Let's get to the good stuff and show more sneak peeks of our American Summer Collection that launches TONIGHT @ 7pm CST on shop.lushfashionlounge.com and in store tomorrow morning @ 10am!!
All photos were shot by our creative director, Matt Farthing, who once again nailed it!!
These shoots were styled by myself with help from our general manager, Leslie Farthing and assistant manager Rylee Tubre.
We shot this collection in 2 locations! The first was shot on some of my dad's land out in Piedmont. Give us a field and a pond and we're good! It was a fun day of us hanging out, grilling hot dogs (for both photo shoot purposes and dinner purposes!!) and enjoying some outdoor weather! Special thanks to my parents Phil & Cindy Boevers for allowing us to shoot here!
*caption* When Mom says the hot dogs are ready...
For the second shoot we headed back out to Piedmont, Oklahoma to one of my FAVORITE places on Earth, The Old Store! If you haven't checked this place out take a road trip and do it! If you're from Piedmont originally you've gotta swing by and see what they've done with the place!! It's owned by family friends and they welcomed us with open arms but really rolled out the red carpet for us!
See?! They're the BEST. Huge shoutout and thank you to The Old Store!
Big shoutout to our models who are always down for any ideas we have no matter the weather! All the girls you see here work in either our store or warehouse location and are some of the best gals around! The 2 fellas you should recognize by now! Alvin and Addy have been modeling for us for a few years now and are both excellent young men!
Last but certainly not least......
One of the best things about this collection is for the 3rd year in a row we've got a t-shirt for a good cause in it!
Once again we've created a unisex tee in collaboration with our friends at Kickoff Couture to where 100% of all profits of this Because of the Brave tee will go to Warriors for Freedom. That's right... ONE HUNDRED PERCENT!! Every single dollar from this style will go towards their mission of "supporting and improving mental, physical and holistic wellness for our nations active military, veterans, and their families" (excerpt taken from their website). We are proud to carry on a continued effort with WFF!
To find out more about Warriors for Freedom click here.
I cannot being to express the gratitude I have for our brave military men and women. It's hard to put it into words! They are the reason I am free and able to wake up and do this job that I love every single day.
I hope you all enjoyed this sneak peek! Set a reminder for the launch of our 2019 American Summer collection tonight at 7pm CST on shop.lushfashionlounge.com. (5/19).
Live local? Catch these items and many more in store when we open at 10am CST (5/20).
I'd also like to take this time to say THANK YOU again to our brave military men and women and their families for their service and sacrifice. We offer a military discount in store with ID and we ship to all APO addresses FREE!
'Til next time