Memorial Weekend is right around the corner and so is Summer! Can you believe it?
One of our largest collection launches of the year is happening tonight! If you're searching for trendy 4th of July outfits, unisex 4th of July t-shirts (they work for the fellas too y'all!) and even options for the kiddos we've got you covered!
Our American Summer Collection is packed with cute patriotic outfits whether you're staying in or hitting the lake or pool or your backyard!
In addition to our Patriotic t-shirts, 4th of July graphic tees, American tank tops, you'll find cute red rompers, red dresses, blue rompers, blue dresses, red skirts, blue skirts, red shorts, 4th of July swimsuits, and more!
This year we shot again at one of our favorite locations! A friend of ours has a cool family spot that is a photo shoot's dream! Special thank you to Mindy Camp for allowing us to shoot at her absolutely perfect log cabin!
These looks were styled by myself, our director of consumer operations, Kristen Fine, and our general manger, Leslie Farthing.
Here are just a few peeks of the many items launching tonight!!
All photos were taken by our photographer, Matt Farthing. He nailed it as always with great shots! Shoutout to Kristen Fine for assisting in the shoot as well!
Each year for our American Summer Collection launch we create a unisex tee in collaboration with our friends at Kickoff Couture to where 100% of all profits of this Because of the Brave tee will go to Warriors for Freedom. That's right... ONE HUNDRED PERCENT!! Every single dollar from the profits from this style will go towards their mission of "supporting and improving mental, physical and holistic wellness for our nations active military, veterans, and their families" (excerpt taken from their website). We are proud to carry on a continued effort with WFF!
To find out more about Warriors for Freedom click here.
I cannot being to express the gratitude I have for our brave military men and women. Thank you!!
I hope you all enjoyed this sneak peek! Set a reminder for the launch of our 2020 American Summer collection tonight at 7pm CST on shop.lushfashionlounge.com. (5/16). Free standard shipping online.
Live local? Catch these items and many more in our north Oklahoma City store when we open at 10am CST (5/17).
Don't forget our lake collection is out too packed with cute lake tees and cute lake tanks along with our Leisure by Lush collection is packed with swimsuits, vacation outfits and more! We truly are your one stop shop for all things Summer!
Til next time
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