Memorial Weekend is right around the corner and so is Summer!
While this Summer will look much different than any other Summer of our lives, there's still outdoor smaller festivities to look forward to this Holiday weekend and 4th of July!
In addition to our Patriotic t-shirts, 4th of July graphic tees, American tank tops, you'll find cute red rompers, red dresses, blue rompers, blue dresses, red skirts, blue skirts, red shorts, 4th of July swimsuits, and tons of patriotic inspired jewelry and accessories!
What we are most excited about is all the tie dye options this year! We've got solid tie dye options and tie dye options with graphics to choose from!
We weren't kidding y'all. ALL. THE. TIE. DYE.
The best part about our tie dyes is they're all locally made so you're supporting more than a couple of local brands when you shop these, and they're all exclusive to us in collaboration with these local brands so you won't find them anywhere else!
This year's photo shoot was a bit different as we navigated ways to photo shoot while still social distancing! We shot two of our girls while maintaining our distance on location and shot another solo on a different location! They turned out fantastic!
All photos were shot by our creative director, Matt Farthing, who as usual NAILED IT!
Special thank you to Mindy Camp for allowing us to shoot at her absolutely perfect log cabin!
These looks were styled by myself and our general manger, Leslie Farthing.
Here are just a few peeks of the many items launching tonight!!
Y'all. No joke the swimwear in this collection is FIRE.
Did we mention the tie dyes are unisex! How cute is this married couple?! They're allowed to break the social distance rule of course!
And of course unisex graphics!
Each year for our American Summer Collection launch we create a unisex tee in collaboration with our friends at Kickoff Couture to where 100% of all profits of this Because of the Brave tee will go to Warriors for Freedom. That's right... ONE HUNDRED PERCENT!! Every single dollar from the profits from this style will go towards their mission of "supporting and improving mental, physical and holistic wellness for our nations active military, veterans, and their families" (excerpt taken from their website). We are proud to carry on a continued effort with WFF!
To find out more about Warriors for Freedom click here.
I cannot being to express the gratitude I have for our brave military men and women. Thank you!!
Side note- The adorable couple in the photo is married- hence the no social distancing!
I hope you all enjoyed this sneak peek! Set a reminder for the launch of our 2020 American Summer collection tonight at 7pm CST on shop.lushfashionlounge.com. (5/17). Free standard shipping online.
Live local? Catch these items and many more in store when we open at 10am CST (5/18). That's right! Our brick & mortar store has reopened regular hours! Limited capacity.
We are still offering curbside pickup as well! For this option shop online and choose store pickup. You'll be emailed once it's ready. Once you arrive at our store call us and someone will bring it out!
I'd like to take this time to say THANK YOU all from the bottom of my heart for so much support during this COVID situation. You all kept our online business thriving and allowed us to quickly bounce back and reopen our storefront location. I appreciate you all SO MUCH! Thank you for your patience and kindness as we continue to navigate this situation the best we can. While your in store shopping experience may look and feel a bit different with us for awhile we appreciate your understanding!
'Til next time
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