Red, White, and Brews!
One of my absolute favorite seasonal collections we do every year is our Red, White, and Blue collection! This was one of the very first collections we did years ago and it's been so fun to grow it throughout the years!
Y'all. This collection is LOADED! We've got everything from local Oklahoma designs for the entire family in limited edition Patriotic designs, to USA graphic tees and tanks in trendy and retro designs, to adorable, on trend outfits such as rompers, pantsuits, dresses, tanks, and so much more all in Patriotic colors! Of course, as always, we've got special styles from Piko 1988 in colors and stripes we won't be bringing back after this collection!
When creating this collection I had SO many visions in mind for this year! In addition to collaborating with local vendors (Thank you all! You know who you are! You all ROCK and we are so grateful for our relationships with you all and allowing us the opportunity to collaborate on fun exclusives!) I definitely put more focus this year on the non t-shirt items to create trendy outfits perfect for any Summer barbecue or 4th of July activity no matter what your plans include! I absolutely love the new royal and red stripes we brought in this year with Piko! These cuts are exclusive to us that you won't find elsewhere! They pair so perfectly with a denim jacket or denim shirt! I am also VERY excited about the shoes we found for this collection!
As usual I could go ON and ON about what I love about this collection launch but I'll get to the good stuff!
I am so excited to bring you all this SNEAK PEEK of our 2018 American Summer collection! It will launch TONIGHT (5/20) at 7pm CST on shop.lushfashionlounge.com and in store tomorrow morning (5/21).
Here's a peek at just a FEW of the many new styles launching in this collection!
All photos were shot by our creative director, Matt Farthing. He shot this entire collection solo with his own vision in mind and it turned out PERFECT!
Our general manager, Leslie Farthing, (who's married to Matt y'all!) along with Rylee Tubre and myself styled this collection. Special thanks to Jordan Fine for helping with set up and clean up and for being an all around utility player! Also special thanks to Kristen Giroux (Jordan's fiancee y'all! What can I say Lush is full of love!) for helping assist on the shoot!
Big shoutout to the models for being troopers as always no matter what crazy rides we take them along for! Some of the best memories I have of Lush is hanging with this bunch, spending time with them and getting to catch up on all their lives! All of the girls you see work in our store or our warehouse location!
The two handsome men you see are part of our Lush family as well! You most definitely recognize Alvin by now if you have followed our collections! The blonde is Addy who is a repeat Lush offender as well! Both of these young men are outstanding individuals who we are so happy to have in the fam!
Something very special in this collection I'd like to mention is a couple of charitable causes we have in it!
We created a camo unisex tee in collaboration with Kickoff Couture to where 100% of all profits of this camo tee will go to Warriors for Freedom. That's right... ONE HUNDRED PERCENT!! Every single dollar from this style will go towards their mission of "supporting and improving mental, physical and holistic wellness for our nations active military, veterans, and their families" (excerpt taken from their website). We did this last year as well and the result was so great we plan to carry on a continued effort with WFF!
To find out more about Warriors for Freedom click here.
I cannot being to express the gratitude I have for our brave military men and women. They are the reason I am free and able to wake up and do this job that I love every single day.
For those of you that don't know we've got an entire collection of pet parent items! We donate 10% of the sales of all items from our pet parent collection to local animal rescues! We are so pumped about this special edition tee perfect for the 4th of July! 10% of the sales of this tee go to local animal rescue Mutt Misfits Animal Rescue Society. We can't say thank you enough to animal rescues who step up and help animals in need!
Almost the entire collection was custom designed exclusively for Lush Fashion Lounge in collaboration with not only local vendors but also nationwide vendors! I am forever grateful for our vendors allowing me the opportunity to collaborate on exclusives!
I hope you all enjoyed this sneak peek! Set your reminders for the launch of our American Summer collection tonight at 7pm CST (5/20) on shop.lushfashionlounge.com. It will be available locally in store when we open tomorrow (5/21).
Speaking of the U-S of A....
Tune into the Miss USA pageant Monday night on Fox! We are a proud sponsor of Miss Oklahoma USA Cheyene Darling and will be rooting her on!!
I'd also like to take this time to say THANK YOU again to our brave military men and women and their families for their service and sacrifice. We offer a military discount in store with ID and we ship to all APO addresses FREE!
Til next time
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