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American Summer sneak peek

May 22, 2016

American Summer sneak peek

One of my favorite seasonal collections we do every year is our Patriotic inspired red, white, and blue collection! This collection is the very first type of collection we started doing and the tradition carries on each year! 

It originally started out as a collection we roll out right before Fourth of July each year and originally consisted of a few cute Patriotic inspired limited edition Oklahoma graphic t-shirts and tank tops.  Each year we started adding more and more items to our red, white, and blue collection including dressy options such as chiffon tank tops, cute chiffon cardigans and kimonos, dresses, Piko tunics, Piko tops, and much more! 

This year our Patriotic collection is bigger and better than ever and we're launching it just in time for Summer! Since 2016 is a year for the Summer Olympics we decided to bring you more trendy graphic t-shirts and graphic tank tops in USA designs than ever before, and as always we'll have limited edition Oklahoma designs too!

Our inspiration for our American Summer collection was a retro throwback vibe! We had so much fun with this shoot! In our creative meeting for this shoot I was so impressed by all the great ideas members of my staff had! Small little added touches are what made this shoot so special! The socks....the bubblegum....the bikes... I could go on and on! 

I am so excited to bring you all a sneak peek behind the scenes look at this year's Patriotic collection..... American Summer. 

Video by Mcneese Stills + Motion.

 Mcneese Stills + Motion came by and took the amazing video! We are so lucky to have all these great people involved in capturing this! 

 

Alot of work and planning goes into each collection we launch and American Summer was months of planning with the creative help of many people! 

Beau Brand, of Brand Imaging, always captures our collections and our vision beautifully and perfectly in photos! Here are a few of my favorite shots he captured at this shoot! 

 

 

There's so many it was hard to show just a few! Stay tuned to our social media tomorrow (Monday, May 23rd) to see more! 

All the items you see will be live at 10am CST Monday May 23rd! 

 

Our website manager, Matt Farthing, has taken on photography recently as a hobby and I could not be more impressed with his talent! These two guys tag teamed this photo shoot and I couldn't be happier with how they captured it! 

Here's some of my fave shots by Matt! 

 

 

 Our creative manager, Kristen Giroux, always has great vision in bringing our inspiration to life! Photo shoots are very long days and she goes above and beyond putting in dirty work before and after the fun part! 

A dear friend of mine, Seth Lewis, also brings more great creativity to each shoot and helps us capture the perfect shots with the perfect props! 

One of our staff members from shop.lushfashionlounge.com HQ, Jordan Fine, came along for this shoot and was beyond helpful doing anything and everything he could to help things go smoothly! 

Our store manager, Leslie Camp, always goes above and beyond everyday for Lush as if it were her own. Her help on this shoot and collection was no different! 

JD Terry and his pal Dylan Davis brought out two of the most amazing classic cars I've ever seen! The color on both cars was the perfect accent to all the red, white, and blue clothing! Huge shoutout and many thanks to them! 

Camden Chitwood so sweetly allowed us to shoot at her family's beautiful home on Lake Hiwassee. We are so grateful and appreciative of her taking time out on a weekend to be with us at this shoot. 

Of course any Lush collection and photo shoot involves tons of familiar Lush faces! 

Like a family photo, it's impossible to get these kids to all smile and look at the camera at once! 

What I love most about the Lush lineup of models is that every single girl you see in our daily pictures and photo shoots for collections works right here at Lush Fashion Lounge! You all as customers get to know these girls and put a personality to the faces you see daily in our social media feeds on on shop.lushfashionlounge.com! The two handsome gentlemen are friends of friends who modeled for this shoot! In the past our website manager, Matt, serves as the male model for unisex t-shirts but he's got his hands full being behind the camera now! 

Last and most certainly not least a huge shoutout to our entire staff! I am so lucky to have the group of girls and guys that I have at Lush Fashion Lounge and at shop.lushfashionlounge.com HQ. We've got the hardest working staff around! Many worked long hours and stayed late over this weekend to make sure we get this American Summer collection launched without a hitch! I'm amazed everyday at how lucky I am! 

 

This is just a small peek at a few things that will be available in our American Summer collection that launches tomorrow (Monday May 23rd) at 10am CST. It is jam packed full of USA t-shirts and tank tops, limited edition Patriotic inspired Oklahoma t-shirts and tank tops, plenty of unisex designs for guys and girls, kids t-shirts and onesies, tons of Piko tops and tunics in special red, white, and blue solid and stripe options, solid kimonos, printed kimonos, chiffon tanks, chiffon dresses, lightweight sweaters, bralettes, and so much more! 

Almost the entire collection was custom designed exclusively for Lush Fashion Lounge in collaboration with not only local vendors but also nationwide vendors! I am forever grateful for our vendors allowing me the opportunity to collaborate on exclusives! 

 

I hope you all enjoyed this sneak peek! We are so excited to launch it! 

Set your reminders for tomorrow (Monday May 23rd) 10am CST for the launch of American Summer! 

 

I'd also like to take this time to say THANK YOU to our brave military men and women and their families for their service and sacrifice. We offer a military discount in store with ID and we ship to all APO addresses FREE! 

 

Til next time

xoxo

Carrie.

 

 

 





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